More media advertising of the ZonePlus product will also be a key factor of Rockstar growth in the future as they lost important market shares due to their clear lack of promotion compared to its competitors. Moreover, the brand design and look will help to give a better appealing image of energy drinks in a university and professional environment. Surely, since Rockstar has hard time differentiating itself from its competitors like Monster and Red Bull, ZonePlus will be able to reach a wider consumer audience such as college students, young women, and professionals that are a bit different than their carved niche of loyal consumers. Since it’s so important for our target market, the product itself looks very trendy and attractive to the eyes of students and adults. Also, our minimalistic and appealing rethink packaging has a real added value for the consumer. Those two consumer types are the one we have focused on in the launching of such a creative product. In fact, growing demand for healthier drinks coming from university students and adults entering the workforce will be completely satisfied with our ZonePlus energy drink. This product came up primarily in the idea of a healthier substitution for energy drinks. We offer our product in a 250ml plastic-bottle format, which is ideal for re-use after consumption due to the re-sealable cap, while still respecting the environment. This mix of elements results in the healthiest energy drinks on the market by now. Our calorie-free drink is naturally sweetened with the extraction of the Stevia plant’s leaves and it gives you an energy boost due to the green coffee beans, which are better for your health than normal coffee beans. This 100% natural and organic energy drink is brought to the market in order to fit the lack of healthy energy drinks. The new product introduced by Rockstar is called ZonePlus.
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